Some Things | Vol. 58: Without purpose - what's the point?

Some Things | Vol. 58: Without purpose - what's the point?"Not too long ago, the prevailing wisdom was that profit and corporate social responsibility were mutually exclusive pursuits. But the tide has changed, bringing with it an opportunity for business leaders to take charge and fulfil environmental and societal needs where other leaders are not – and realise greater commercial success as a result."In our latest issue of TMRRW we investigate how purpose builds better businesses. We're lucky to work with some incredible brands who've successfully grown their business by placing as much emphasis on their purpose as they do their product development.But you don't have to be a big brand to have a purpose. This week we've been inspired by SME's, individuals & communities who've established a clear purpose alongside a fantastic product, platform or idea & are achieving even greater success as well as creating some groundbreaking work.Here are Some Things to inspire you to think about purpose this week: